This is not about us. It’s about understanding and defining an identity.


It’s about shaping a brand across all channels. And it’s about building a story and an experience that customers can connect with. It’s all about our clients.

Brand Positioning + Identity

Strategy + Creative Direction

Design + Art Direction

Film + Photography

Print management + Production

Campaigns + Copywriting 


"They always deliver on their creative promises. Having worked with them on and off over the years it's always a pleasure and the results are always spot on. These guys truly know branding within retail."

Our approach

We work incredibly closely with our clients to help develop brands that are rooted in the desires and mindsets of their targeted audiences. Our role is to convey the true personality of the brands we partner with, not to force our personality upon them. Our approach is neutral yet backed up with over twenty years experience in helping brands tell their story. 

How we work

We're a small studio specialising in brand positioning and identity. We partner with a network of specialists to suit the requirements of each project. From photographers and stylists to film producers, illustrators and strategic writers. We help our clients shape a brief and then we call upon our creative associates to work with us to deliver our joint vision. 


"Studio Mad Keen really understood our brief from the start. They showed a deep understanding of our brand and our objectives for the project. They demonstrated this during discussions in the initial briefing by suggesting ideas and a creative direction that excited us."