Custodians of an iconic
British furniture brand.
ERCOL
A remarkable British brand with over 100 years of continual, family-owned history. It was a pleasure to be asked to pitch our ideas and suggested brand direction for the business in 2021. We continue to work daily with the business on all marketing.
We developed a new visual style that is timeless with contemporary undertones, a reflection of how the business combines time-honoured skills and methods with cutting-edge technology. And, over the past four years, we have continued to work closely with the Board of Directors on all marketing, leading and driving the annual content plan and helping to deliver the brand message across all channels.
Studio Mad Keen works with the business on a daily basis, overseeing the brand and delivering all creative content in partnership with the ercol Marketing Team. We carefully manage the brand across all channels, from social media and brochure design to films and promotional campaigns.
+ Brand positioning
+ Social Media Management
+ Creative Direction
+ Print and Digital Design
+ Copywriting + Promotion
+ Film and Photography
Our approach enables
brands to flourish.