Out of this world audio technology comes home
As part of our ongoing brand development with British audio manufacturer, Chord Electronics, Studio Mad Keen have been commissioned to concept and art direct multiple lifestyle photography shoots. Our challenge is to find ways to position the unique product in homely settings.
The contrast of mid-century and more minimal locations with the industrial, engineered style of Chord Electronics' product proved to be a combination which resonates with customers around the world.
The results of introducing lifestyle imagery to the brand can be seen in the increased engagement across all channels. Contrasting with our conceptual studio images which convey the product characteristics rather than how the products looks in a home environment.
+ Creative Direction
+ Shoot Planning
+ Art Direction