Elevating the British padel racket brand to a new level.
BAS3LINE
Bas3line Padel Rackets combine precision engineering and modern design, delivering power, control, and comfort for players of all levels. Built with advanced materials, they elevate performance on every shot.
We were approached by Bas3line to help take their game to the next level. An incredibly focused business with a clear vision and innovative new range of products, they needed a brand identity that matched their ambition.
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Founded by tennis physiotherapist and developed in collaboration with professional padel players, Bas3line’s lightweight rackets are engineered to transform the way people play. Using carbon technology and propriety design, the rackets shift weight away from the wrist to reduce the risk of injury and enhance performance. They look every bit as good as they perform.
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Our role was to translate their strategy and vision into a refreshed identity. The new brand combines a refined typographic system with a bold colour palette designed to reflect their positioning and connect with their audience. To capture the energy and movement that Baseline brings to the game, we produced a suite of lifestyle and studio photography that brings the product experience to life, applied to a brand new website, advertising and social media.​
+ Branding
+ Website design + build
+ Planning
+ Studio and location photography
+ Retouching
+ Filming
Our approach enables
brands to flourish.