As a member, I replied to a brief to create an identity for DREAM Center, an arts education program set up in 2003 with the goal of providing underprivileged children, especially in post-conflict regions, the opportunities and tools to express themselves creatively.
Having looked at a few typefaces, it soon became clear that none could be as emotive or as expressive as that of a child's handwriting. So, I enlisted the help of my six year old daughter and budding artist to create the logo with me. In order to capture her creativity and interpretation, the only parameters were to write the word 'DREAM' in capitals (as it's an acronym). The colours and composition were her choice. I think the subtle details of the logo, its imperfections and naive qualities provide a lovely connection to the core proposition and to the very heart of what DREAM Center sets out to achieve. (Sadly, we didn't win the competition).
Visit the Design 21 site to find out more.